In comparison with other industries such as automobiles, computers, and airlines, FMCG business has a steady rate of growth, for it does not suffer from huge recession and layoffs every time the economy starts to dip. In FMCG business absolute profit made on the products is relatively small. Since they generally sell in large numbers, the overall profit on such products can be huge.

The only threats to this strong growth trajectory remain the high portion of unorganized trade, the limited distribution network of new entrants and the pressure on profit margins due to increasing competition.


Our Experience

We provide a strong foundation from which to explore market place opportunities within specific consumer segments. We provide detailed analysis of this industry, including key growth trends, statistics, forecasts, competitive environment including market shares. We expertise in the consumer product research & covers consumer products such as soap, detergents, powders, dairy products, food & beverages, clothing, garments, shoes, cosmetics, skin care products & much more.

  • Study of opportunity for FMCG products in rural areas of India
  • Customer Satisfaction Study on international foot wear brand
  • Study on soap segment in India
  • Sportswear tracking study
  • Consumer study on Basmati rice
  • Product Testing- Ice cream, Soaps, Kurkure
  • Market research on Indian FMCG market
  • Competitive scenario in Indian tooth paste segment
  • Impact of Union budget on FMCG sector in India