F2F
We Believe Face-to-face interviewing offers advantages over self-completion methods such as postal and online surveys because respondents are more likely to give their undivided attention when an interviewer is present. A good interviewer will help build rapport with the respondent without, of course, in any way introducing bias by leading the respondent or “explaining” the questions in his/her own words. The industry standard is to monitor 10%, but it’s in our nature to strive for the best, as we like to ensure the highest quality in our data collection. Our market research interviewers are either in the process of completing or have completed their post-secondary education. We are capable of interviewing in multiple languages.
Face-to-face interviewing can offer advantages over self-completion methods such as postal and online surveys because respondents are more likely to give their undivided attention when an interviewer is present. A good interviewer will help build rapport with the respondent without, of course, in any way introducing bias by leading the respondent or “explaining” the questions in his/her own words.
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Interviewers on Company Rolls
We recognize that using the interviewers who are employees and not freelancers has the following advantages:
- They work for FieldGlobal Market Research Pvt Ltd only, which facilitates training and compliance on company processes and policies.
- They are more committed as there is job security, which helps promote loyalty to our organization.
The above factors contribute to the superior quality data FieldGlobal Market Research Pvt Ltd delivers to our clients. There are very few market research companies any agencies in India who have started recruiting interviewers on a retainership. To that extent, we are pioneers in India research.
We believe that the interviewer forms the most important link from respondent to client. We place great emphasis on ensuring that all staff receive thorough training in all principles of research data collection and come equipped with the knowledge and confidence to ensure that we meet client requirements.
Supervision and feedback is consistent and ongoing with a view toward continually improving interviewing techniques. For each campaign, our interviewers are briefed with as much background as possible, as we believe a better understanding of how the data will be used once collected will better equip our interviewers to conduct surveys in a consistent, non-biased way.
Our team of senior interviewers has worked consistently with us over the years and is made up of individuals experienced in dealing with respondents at all levels in both business and consumer markets.
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