Advertising Effectiveness Research

“To the Customer”

Advertising is one of the most important and most expensive marketing functions

Our proprietary research techniques are designed to test and measure our client’s advertising and marketing campaign effectiveness at each stage of the creative process – from ideation, to concept, to in-market evaluation and long term tracking. We provide deep insights into consumer and business media consumption and usage habits, customer satisfaction, attitudes & preferences and advertising awareness.

Advertising effectiveness studies measure whether an advertising campaign or marketing program has an impact or not.

  • How specific and effective is the marketing approach
  • How to best reach your target audience
  • Which channel increases the propensity to buy?
  • Which channel results in the highest advertising recall?
  • Advertisement association with gender and age

By analyzing each component of advertisement effectiveness research, then we hopes to determine best practices along a range of methodologies.