“Survive in Market”

To successfully sell a product we must understand competitive products, market segment and distribution channels. This helps us to understand how the product should be positioned.

Positioning gives a brand or product meaning. It creates a specific place in the mind. We want people to associate brand with a specific position. Product or brand positioning is an important strategy for achieving differential advantage. Positioning reflects the "place" a brand occupies in a market or segment. A successful brand position has characteristics that are both differentiating and important to consumers. For successful product positioning strategy we should know

• Advantages product
• Segment
• Customer benefits
• Pricing and how it relates to performance of the product (For example, a high end product may cost more, but it may offer more features or benefits than competitive products.)
• Market share