Long back the media was simply composed of the printed press. Today, there is a vast range of communication channels, including TV, radio, cinema, and the internet. Thus the world of the media industry has never been as diverse as it is today .The entry of new media has made a large share cutting of traditional media such as print and TV. As those are the biggest share holders in past market the share loss is inevitable.

The important factor to be specified in media sector is the existence of print and TV even though they are more expensive for the advertisement purpose in compared to digital media. The digital media is considered to be more experimental and uncertain.

The battle of Medias has been intensified in recent past with the emergence of new digital technologies and the adherence of a larger population to the older ones such as print and TV.

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FieldGlobal Market Research Pvt Ltd Research has a wide array of services to help Advertising & Entertainment companies .Our team of Media research specialists has the industry experience to understand the complex issues & provide the most complete understanding of how consumers get information, consume media and buy goods and services.

Whether you are looking for insights into television, radio, print, direct mail, interactive or cross-media research, the team at Field can help you.

• Study on Indian entertainment and media industry
• Consumer research study on music radio
• Study to assess effectiveness of advertisement through digital medias
• Segmentation study on media sectors
• Study on corporate entrepreneurship in the newspaper industry
• Risk identification study on media industry

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