Segmentation Research

“Identification of Key Segments”

The segmentation research involves selection of target market; create profiles in accordance with demography, Product characteristics, establish market potential and details of various segments etc. The market segmentation research reflects the importance of considering a broader set of factors including consumers' psychology and lifestyles while assessing a market.

In our research studies, we perform a segmentation of market based on factors such as consumers' acceptance toward technology and their general value and lifestyles, along with other characteristics that distinguish different segments. Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, advertising and other marketing mix variables. The research process involves

  • Determine market needs
  • Identifying buying groups
  • Exploration of buying behavior
  • Reasons behind different customer behavior
  • Exploring profitable sectors

This study allows to

  • Identify new markets
  • Define the potential prescribers
  • Redesign marketing strategy and betterment of sales and profitability.